User Interface / User Experience Case Study
PROJECT BRIEF
To launch a one-stop-portal solution for business travel
- Flight bookings
- Hotel bookings
- Car rental
- Airport pick-ups
EXECUTIVE INTENT
- Increase sales volume and revenue by 30%
- Increase number of new users
- Create an easy and fuss-free website
- Create engaging contents
- Achieve good reviews on the website
THE OUTCOME
- Top choice site for flight, hotel and car bookings
- Increased revenue growth of 20% quarterly
- Increase numbers of new users –
- Achieve good reviews on the website’s ratings
Design Process
benchmarking problems solutions
user persona journey map
site map info architecture wireframes
user interface prototype
usability testing feedback
Information Architecture
FLIGHTS
- Search flights by destination, dates, class, one-way/ round trip
- Featured offers/ best deals
- Provides pricing comparison
- Filter by best price, cheapest price
STAYS
- Search accomodation by location, dates
- Filter by Best, Top review, Lowest price, Most stars, Nearest to
- Choose room type
CARS
- Rent a car:
Pick up location, dates, drop off date, time
Filter by car type, capacity, sort by price - Airport transportation:
Airport location, destination, arrival date and time
MY PROFILE
- Personal info
- Loyalty programs
- Personal payment method
- Previous trips
- Edit bookings
Prototype
Low Fidelity Wireframe
High Fidelity Wireframe
